PRESS FEATURES A WIDE ARRAY OF STORIES BROUGHT TO YOU BY RIO FORMULA KERATIN

KERATIN TREATMENTS AND SMOOTHING REJUVENATE HAIR

Is comprised of advanced, in-salon treatments that restore and restructure the hair by infusing a special blend of hydrolyzed keratin deep into the cuticle. The hydrolyzed keratin is bonded to the cuticle with heat from a flat iron to relax the hair’s subcuticle layer, resulting in renewed smoothness and shine.