ABOUT US

Rio formula Keratin is a globally acclaimed brand of hair care therapies, Rio formula Keratin products have gained international recognition for their superior quality and outstanding company support.

Rio formula Keratin is the premier brand of choice by prestigious beauty professional worldwide. Staying one step ahead with the latest in product research and development, advanced manufacturing technologies, and innovative delivery systems Rio formula Keratin provides quality products for superior results.

Rio formula Keratin strives to offer its customers the very best is service and value with particular emphasis on education and operational efficiency.

MISSION

Rio formula Keratin’s future will be shaped by the core values that define our past: product innovation, outstanding service and social responsability.

 

VISION

To create a world class company offering the very best in hair care products.

 

VALUES

For Customers:To deliver superior value with high quality products and excellent service.

For Consumers:To be the brand of choice in hair care products.

For Vendors:To forge long-lasting partnerships with fairness and respect.

For Society:To be an integral part of community and serve others with kindness and humility.